The Magical Plant Stem Cells

La Diva Beauty understands the awesome rejuvenating and healing power of plant stem cells, and what they can do for your skin. To be the Best, we have formulated all of our product to include the best Plant Stem Cell Technology on the market - PhytoCellTec™ in all of our beauty products.

Why Use PhytoCellTec™ Plant Stem Cells Technology?

Did you know that PhytoCellTec™ has been proven to slow down skin aging by protecting your most valuable skin cells - your stem cells?  Keep your skin youthful longer and give it a better and more vital appearance.


What is PhytoCellTec™?

Mibelle Biochemistry's motto – “inspired by nature – realized by science” – is the guiding principle behind its new approach to combining nature and science through a technique to extract raw materials from plants.

Every plant has stem cells. But unlike in humans, every plant cell has the potential to dedifferentiate to a stem cell and to grow into an entirely new, full plant. PhytoCellTec™ is the name of a new biotechnology that researchers from Mibelle Biochemistry have used successfully to generate and cultivate plant stem cells. With this technology, the growth of callus cells (wound tissue) in selected plant tissue is induced under special conditions. These callus cells are undifferentiated plant cells, in other words, stem cells. The second step involves further cultivating these stem cells in specially developed bioreactors to obtain sufficient plant stem cells.

PhytoCellTec™ – a novel, innovative biotechnology for cultivating plant stem cells - opens up new possibilities in cosmetics. In 2008, Mibelle Biochemistry launched PhytoCellTec™ Malus Domestica, the first active ingredient based on plant stem cells, generating worldwide interest.

PhytoCellTec™ has been proven to slow down skin aging by protecting the most valuable skin cells - the stem cells - keeping the skin youthful longer and giving it a better and more vital appearance.

Based on the same technology further highly active cosmetic ingredients have been developed. All PhytoCellTec™ actives are plant-based and 100% natural, and contribute to a sustainable use of endangered plants.